Record ID
998934
MKTG
Principles of Marketing
AUTHOR :
Charles W. Lamb, Joe F. Hair, Carl McDaniel
PUBLICATION YEAR :
©2025
CATEGORY :
HARDCOPY
ISBN :
9780357929216
CALL NUMBER :
HF5410 .L36 2025
DETAILS
International Standard Book Number (ISBN)
9780357929216; paperback
Cataloging Source
UiTM; eng; UiTM; rda
Local Call Number
HF5410; .L36 2025
Main Entry - Personal Name
Lamb, Charles W.; author
Title Statement
MKTG; Principles of Marketing; Charles W. Lamb, Joe F. Hair, Carl McDaniel
Edition Statement
14th Edition
Production, Publication, Distribution, Manufacture, and Copyright Notice
United States; Cengage Learning; 2025; ©2025
Physical Description
vii, 403 pages; color illustration; 28 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
Bibliography, Etc. Note
Includes bibliographical references and index
Summary, Etc.
A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success
Study Program Information Note
BA111; MKT243; BA; Diploma In Business Studies; Fundamentals Of Marketing; Faculty Of Business Management; BA119; MKT243; BA; Diploma in Banking Studies; Fundamentals Of Marketing; Faculty Of Business Management; AC110; MKT243; BA; Diploma In Public Administration; Fundamentals Of Marketing; Faculty Of Business Management
Subject Added Entry - Topical Term
Marketing; Textbooks; Marketing Research; Marketing; Management
Added Entry - Personal Name
Hair, Joe F.; author; McDaniel, Carl; author
Record ID
998934
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UITM Kedah PSB KAMPUS SUNGAI PETANI |
61354 | KOLEKSI AKSES TERHAD-SILIBUS | BOOK | SHELF |
| 2 | UITM Kedah PSB KAMPUS SUNGAI PETANI |
61355 | OPEN SHELF SYLLABUS | BOOK | SHELF |
| 3 | UITM Kedah PSB KAMPUS SUNGAI PETANI |
61356 | OPEN SHELF SYLLABUS | BOOK | SHELF |
|
1#
LOCATION: UITM Kedah PSB KAMPUS SUNGAI PETANI ACCESSION NO:61354 SMD DESC:Book TYPE: KOLEKSI AKSES TERHAD-SILIBUS STATUS: SHELF |
|
2#
LOCATION: UITM Kedah PSB KAMPUS SUNGAI PETANI ACCESSION NO:61355 SMD DESC:Book TYPE: OPEN SHELF SYLLABUS STATUS: SHELF |
|
3#
LOCATION: UITM Kedah PSB KAMPUS SUNGAI PETANI ACCESSION NO:61356 SMD DESC:Book TYPE: OPEN SHELF SYLLABUS STATUS: SHELF |
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