MyKM Search

integrating strategy, sustainability, and purpose

AUTHOR :
Chris Horton, Ira Kaufman, Mariusz Soltanifar

PUBLICATION YEAR :
©2024

CATEGORY :
HARDCOPY

ISBN :
9781138497283

CALL NUMBER :
HF5415.1265 .K38 2024

International Standard Book Number (ISBN)

9781138497283

Cataloging Source

DLC; eng; DLC; UiTM; rda

Local Call Number

HF5415.1265; .K38 2024

Main Entry - Personal Name

Kaufman, Ira Morton; 1947-; author

Title Statement

Digital Marketing; integrating strategy, sustainability, and purpose; Chris Horton, Ira Kaufman, Mariusz Soltanifar

Edition Statement

Second Edition

Production, Publication, Distribution, Manufacture, and Copyright Notice

Physical Description

xxi, 485 pages; 19 x 24 cm

Content Type

text; rdacontent

Media Type

unmediated; rdamedia

Carrier Type

volume; rdacarrier

General Note

Include index (447-484 pages)

Study Program Information Note

DGM661; BA252; BA; Strategic Digital Marketing; Bachelor of Business Administration (Hons.) Digital Marketing; Faculty of Business and Management

Subject Added Entry - Topical Term

Internet marketing

Added Entry - Personal Name

Horton, Chris; author; Soltanifar, Mariusz; author

Record ID

995158

#	LOCATION	ACCESSION NO.	SMD	TYPE	STATUS
1	UiTM Johor PTDI 1 KAMPUS SEGAMAT	333292800	OPEN SHELVE	BOOKS	SHELF


1# LOCATION: UiTM Johor PTDI 1 KAMPUS SEGAMAT ACCESSION NO:333292800 SMD DESC:BOOKS TYPE: OPEN SHELVE STATUS: SHELF

Please login first to ask our ChatBOT LIBRARY. Click HERE to login.

The practice of marketing / Institute of Marketing
HF5410 .I57 1987
Year 1987
HARDCOPY

Digital Marketing Fundamentals / Greg Jarboe, Matt Bailey, Michael Stebbins with Brad Geddes, Kim Krause erg, and Cindy Krum ; Foreword by Avinash Kaushik
HF5415.1265 .J37 2023
Year ©2023
HARDCOPY