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Digital Marketing Fundamentals

OMCP's Official Guide to OMCA™ Certification

AUTHOR :
Greg Jarboe, Matt Bailey, Michael Stebbins with Brad Geddes, Kim Krause erg, and Cindy Krum ; Foreword by Avinash Kaushik

PUBLICATION YEAR :
©2023

CATEGORY :
HARDCOPY

ISBN :
9781119894575

CALL NUMBER :
HF5415.1265 .J37 2023

DETAILS

International Standard Book Number (ISBN)

9781119894575; paperback

Cataloging Source

DLC; eng; UiTM; rda

Language Code

eng

Local Call Number

HF5415.1265; .J37 2023

Main Entry - Personal Name

Jarboe, Greg; 1949-; author

Title Statement

Digital Marketing Fundamentals; OMCP's Official Guide to OMCA™ Certification; Greg Jarboe, Matt Bailey, Michael Stebbins with Brad Geddes, Kim Krause erg, and Cindy Krum ; Foreword by Avinash Kaushik

Production, Publication, Distribution, Manufacture, and Copyright Notice

Physical Description

x, 438 pages; illustrations; 20 cm

Content Type

text; rdacontent

Media Type

unmediated; rdamedia

Carrier Type

volume; rdacarrier

Bibliography, Etc. Note

Includes bibliographical references and index

Summary, Etc.

"Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Bootcamp: The All-In-One Guide to Mastering OMCP Certification Standards, veteran digital media and marketing expert Greg Jarboe delivers an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You'll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee"-; Provided by publisher.

Subject Added Entry - Topical Term

Internet marketing; Marketing; Data processing

Added Entry - Personal Name

Bailey, Matt; 1969-; author; Stebbins, Michael; 1971-; author

Record ID

991211

Holdings In Library UiTM

#	LOCATION	ACCESSION NO.	SMD	TYPE	STATUS
1	UiTM Johor PTDI KAMPUS PASIR GUDANG	333291871	OPEN SHELVE	BOOKS	SHELF


1# LOCATION: UiTM Johor PTDI KAMPUS PASIR GUDANG ACCESSION NO:333291871 SMD DESC:BOOKS TYPE: OPEN SHELVE STATUS: SHELF

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Similar Titles

The practice of marketing / Institute of Marketing
HF5410 .I57 1987
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HARDCOPY

Digital Marketing Fundamentals / Greg Jarboe, Matt Bailey, Michael Stebbins with Brad Geddes, Kim Krause erg, and Cindy Krum ; Foreword by Avinash Kaushik
HF5415.1265 .J37 2023
Year ©2023
HARDCOPY