Record ID
991027
Essentials of Marketing
A Marketing Strategy Planning Approach
AUTHOR :
Joseph P. Cannon, William D. Perreault, E. Jerome Mc Carthy
PUBLICATION YEAR :
©2024
CATEGORY :
HARDCOPY
ISBN :
9781266124983
CALL NUMBER :
HF5415 .C36 2024
DETAILS
International Standard Book Number (ISBN)
9781266124983; paperback
Cataloging Source
UiTM; eng; rda
Local Call Number
HF5415; .C36 2024
Main Entry - Personal Name
Cannon, Joseph P.; author
Title Statement
Essentials of Marketing; A Marketing Strategy Planning Approach; Joseph P. Cannon, William D. Perreault, E. Jerome Mc Carthy
Edition Statement
18 EDITION
Production, Publication, Distribution, Manufacture, and Copyright Notice
New York; Mc Graw Hill; 2024; ©2024
Physical Description
xxxiv, 796 pages; illustrations; 27 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
Bibliography, Etc. Note
Includes bibliographical references and index
Summary, Etc.
ssentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning.
Subject Added Entry - Topical Term
Marketing; Marketing principles
Added Entry - Personal Name
Perreault, William D.; author; McCarthy, E. Jerome; author
Record ID
991027
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UiTM Johor PTDI KAMPUS PASIR GUDANG |
333291941 | OPEN SHELVE | BOOKS | SHELF |
|
1#
LOCATION: UiTM Johor PTDI KAMPUS PASIR GUDANG ACCESSION NO:333291941 SMD DESC:BOOKS TYPE: OPEN SHELVE STATUS: SHELF |
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