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MKTG 13

PRINCIPLES OF MARKETING

AUTHOR :
CHARLES LAMB, JOE HAIR, CARL McDANIEL

PUBLICATION YEAR :
©2021

CATEGORY :
HARDCOPY

ISBN :
9780357127810; 0357127811

CALL NUMBER :
HF5410 .L36 2021

DETAILS

International Standard Book Number (ISBN)

9780357127810; paperback; 0357127811; paperback

Cataloging Source

UiTM; eng; UiTM; rda

Local Call Number

HF5410; .L36 2021

Main Entry - Personal Name

Lamb, Charles; author

Title Statement

MKTG 13; PRINCIPLES OF MARKETING; CHARLES LAMB, JOE HAIR, CARL McDANIEL

Varying Form of Title

MKTG thirteen

Production, Publication, Distribution, Manufacture, and Copyright Notice

Physical Description

vii, 410 pages; colour illustrations; 28 cm

Content Type

text; rdacontent

Media Type

unmediated; rdamedia

Carrier Type

volume; rdacarrier

General Note

4LTR Press -- Cover

Bibliography, Etc. Note

Includes bibliographical references and index

Formatted Contents Note

The World of Marketing -- Analyzing Market Opportunities - - Product Decisions -- Distribution Decisions -- Promotion and Communication Strategies -- Pricing Decisions

Summary, Etc.

Earn Marketing YOUR Way with MKTG and MindTap! MKTG's easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you'll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it's time to study, everything you've flagged or noted can be gathered into a guide you can organize.

Study Program Information Note

MKT243; BA111; BA; Fundamentals of Marketing; Diploma In Business Studies; Faculty of Business Management

Subject Added Entry - Topical Term

Marketing; Periodicals; Marketing research; Periodicals

Added Entry - Personal Name

Hair, Joe; author; McDaniel, Carl; author

Record ID

989052

Holdings In Library UiTM

#	LOCATION	ACCESSION NO.	SMD	TYPE	STATUS
1	UITM Melaka PTAR KAMPUS ALOR GAJAH	196803	OPEN-SHELVES/RAK TERBUKA BAHAN SILIBUS	BOOK	SHELF


1# LOCATION: UITM Melaka PTAR KAMPUS ALOR GAJAH ACCESSION NO:196803 SMD DESC:Book TYPE: OPEN-SHELVES/RAK TERBUKA BAHAN SILIBUS STATUS: SHELF

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MKTG 13

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Holdings In Library UiTM

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