Record ID
988521
MARKETING COMMUNICATIONS
AUTHOR :
John Egan
PUBLICATION YEAR :
©2023
CATEGORY :
HARDCOPY
ISBN :
-
CALL NUMBER :
HF5415.123 .E33 2023
DETAILS
International Standard Book Number (ISBN)
9781529781205 (hardback)
Cataloging Source
DLC; UiTM; rda
Local Call Number
HF5415.123; .E33 2023
Main Entry - Personal Name
Egan, John; author
Title Statement
MARKETING COMMUNICATIONS; John Egan
Production, Publication, Distribution, Manufacture, and Copyright Notice
California; SAGE Publishing; 2023; ©2023
Physical Description
415 pages; colour illustration; 25 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
General Note
Includes index
Summary, Etc.
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic.
Subject Added Entry - Topical Term
Marketing
Record ID
988521
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UITM Sarawak PTAR KAMPUS SAMARAHAN 2 |
117031 | KOLEKSI AKSES TERHAD-SILIBUS | Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in E:\laragon\www\searching\page_03.php on line 511 |
SHELF |
|
1#
LOCATION: UITM Sarawak PTAR KAMPUS SAMARAHAN 2 ACCESSION NO:117031 SMD DESC: Deprecated: ltrim(): Passing null to parameter #1 ($string) of type string is deprecated in E:\laragon\www\searching\page_03.php on line 539 TYPE: KOLEKSI AKSES TERHAD-SILIBUS STATUS: SHELF |
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