Record ID
986869
MARKETING
AUTHOR :
Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
PUBLICATION YEAR :
©2023
CATEGORY :
HARDCOPY
ISBN :
9781265111946
CALL NUMBER :
HF5415 .K47 2023
DETAILS
International Standard Book Number (ISBN)
9781265111946; paperback
Cataloging Source
UiTM; eng; rda
Language Code
eng
Local Call Number
HF5415; .K47 2023
Main Entry - Personal Name
Kerin, Roger A.; author
Title Statement
MARKETING; Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
Edition Statement
Sixteenth Edition
Publication, Distribution, etc. (Imprint)
Roger A Kerin; Steven W Hartley; 2022
Production, Publication, Distribution, Manufacture, and Copyright Notice
New York , NY; McGraw-Hill Education; 2023; ©2023
Physical Description
xlviii, 736 pages; color illustrations; 28 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
General Note
Include indexes.
Summary, Etc.
Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package, Kerin 16e is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, and decision-making. Additionally, there is expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its real-world focus with “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey” and “Building your Marketing Plan” features throughout.
Study Program Information Note
MKT421; BA240; BA; Marketing Concepts And Practices; Bachelor of Business Administration In Marketing; Faculty of Business Management
Subject Added Entry - Topical Term
Marketing.
Added Entry - Personal Name
Hartley, Steven William; author
Record ID
986869
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UiTM Johor PTDI KAMPUS PASIR GUDANG |
333291569 | KOLEKSI AKSES TERHAD-BAHAN SILIBUS | BOOKS | SHELF |
|
1#
LOCATION: UiTM Johor PTDI KAMPUS PASIR GUDANG ACCESSION NO:333291569 SMD DESC:BOOKS TYPE: KOLEKSI AKSES TERHAD-BAHAN SILIBUS STATUS: SHELF |
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