International Standard Book Number (ISBN)

9780367457884; hardcover; 9780367685249; paperback

Cataloging Source

DLC; UiTM; rda

Local Call Number

HF5415.153; .K329 2021

Main Entry - Personal Name

Kahn, Kenneth B.; author

Title Statement

INNOVATION AND NEW PRODUCT PLANNING; Kenneth B. Kahn, Ph.D., Mayoor Mohan, Ph.D.

Production, Publication, Distribution, Manufacture, and Copyright Notice

New York, NY; Routledge; 2021; ©2021

Physical Description

x, 259 pages; illustrations; 24 cm

Content Type

text; rdacontent

Media Type

unmediated; rdamedia

Carrier Type

volume; rdacarrier

Bibliography, Etc. Note

Includes bibliographical references and indexes

Summary, Etc.

"This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive businesses' innovation activities in a concise, yet comprehensive manner. The book delves into the front-end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life-cycle management, brand management, and vital elements for international success. There are standalone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This text is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management"--; Provided by publisher

Study Program Information Note

FiTA KLIBF 2022; FiTA KLIBF 2022; FiTA; Kuala Lumpur International Book Fair 2022; Kuala Lumpur International Book Fair 2022; Faculty of Film, Theater and Animation; MKT523; BA240; FBM; Innovation and New; Bachelor of Business Administration (Hons) Marketing; Faculty of Business and Management

Language Note

Text in English

Subject Added Entry - Topical Term

New products; Product management

Added Entry - Personal Name

Mohan, Mayoor; author

Record ID

982728