Record ID
981161
MKTG 13
PRINCIPLES OF MARKETING
AUTHOR :
Charles W. Lamb, Joe F. Hair, Carl McDaniel
PUBLICATION YEAR :
©2021
CATEGORY :
HARDCOPY
ISBN :
9780357127810
CALL NUMBER :
HF5410 .L363 2021
DETAILS
International Standard Book Number (ISBN)
9780357127810; paperback
Cataloging Source
UiTM; eng; rda
Local Call Number
HF5410; .L363 2021
Main Entry - Personal Name
Lamb, Charles W.; author
Title Statement
MKTG 13; PRINCIPLES OF MARKETING; Charles W. Lamb, Joe F. Hair, Carl McDaniel
Production, Publication, Distribution, Manufacture, and Copyright Notice
Boston, MA; Cengage Learning; 2021; ©2021
Physical Description
vii, 410 pages; illustration some color; 28 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
General Note
Includes index
Summary, Etc.
Earn Marketing YOUR Way with MKTG and MindTap! MKTG�s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you�ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it�s time to study, everything you�ve flagged or noted can be gathered into a guide you can organize.
Study Program Information Note
MKT243; AC110 BA111 BA119 CS110; BA; Fundamentals Of Marketing; Faculty Of Business Management
Subject Added Entry - Topical Term
Marketing; Periodicals; Marketing research; Periodicals
Added Entry - Personal Name
Hair, Joe F.; author; McDaniel, Carl; author
Record ID
981161
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UITM Kedah PSB KAMPUS SUNGAI PETANI |
60850 | OPEN SHELF SYLLABUS | BOOK | SHELF |
|
1#
LOCATION: UITM Kedah PSB KAMPUS SUNGAI PETANI ACCESSION NO:60850 SMD DESC:Book TYPE: OPEN SHELF SYLLABUS STATUS: SHELF |
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