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MKTG 13

PRINCIPLES OF MARKETING

AUTHOR :
CHARLES LAMB, JOE HAIR, CARL McDANIEL

PUBLICATION YEAR :
©2021

CATEGORY :
HARDCOPY

ISBN :
-

CALL NUMBER :
HF5410 .L363 2021

DETAILS

International Standard Book Number (ISBN)

9780357127803 (paperback)

Cataloging Source

DLC; UiTM; rda

Language Code

eng

Local Call Number

HF5410; .L363 2021

Main Entry - Personal Name

Lamb, Charles; author

Title Statement

MKTG 13; PRINCIPLES OF MARKETING; CHARLES LAMB, JOE HAIR, CARL McDANIEL

Production, Publication, Distribution, Manufacture, and Copyright Notice

Physical Description

vii, 410 pages; illustrations (some colours); 28 cm

Content Type

text; rdacontent

Media Type

unmediated; rdamedia

Carrier Type

volume; rdacarrier

General Note

Includes index

Summary, Etc.

earn Marketing YOUR Way with MKTG and MindTap! MKTG�s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you�ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it�s time to study, everything you�ve flagged or noted can be gathered into a guide you can organize.

Study Program Information Note

MKT243; BA111; BA; Fundamentals Of Marketing; Diploma in Business Studies; Faculty of Business Management

Subject Added Entry - Topical Term

Marketing; Periodicals; Marketing research; Periodicals

Added Entry - Personal Name

Hair, Joe; author; McDaniel, Carl; author

Record ID

979468

Holdings In Library UiTM

#	LOCATION	ACCESSION NO.	SMD	TYPE	STATUS
1	UITM Kelantan PTA KAMPUS MACHANG	100965	KOLEKSI AKSES TERHAD-SILIBUS	Deprecated: strtoupper(): Passing null to parameter #1 ($string) of type string is deprecated in E:\laragon\www\searching\page_03.php on line 511	SHELF


1# LOCATION: UITM Kelantan PTA KAMPUS MACHANG ACCESSION NO:100965 SMD DESC: Deprecated: ltrim(): Passing null to parameter #1 ($string) of type string is deprecated in E:\laragon\www\searching\page_03.php on line 539 TYPE: KOLEKSI AKSES TERHAD-SILIBUS STATUS: SHELF

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MKTG 13

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