International Standard Book Number (ISBN)

9781292276540; paperback

Cataloging Source

DLC; eng; UiTM; rda

Language Code

eng

Local Call Number

HF5415.127; .H66 2020

Main Entry - Personal Name

Hooley, Graham J; author

Title Statement

MARKETING STRATEGY AND COMPETITIVE POSITIONING; Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.

Varying Form of Title

Marketing strategy & competitive positioning

Edition Statement

Seventh edition

Production, Publication, Distribution, Manufacture, and Copyright Notice

Harlow; New York; Pearson Education Limited; 2020; ©1993,1998; ©2004,2008,2012; ©2017,2020

Physical Description

xxiii, 594 pages; illustrations chiefly colour; 25 cm

Content Type

text; rdacontent

Media Type

unmediated; rdamedia

Carrier Type

online resource; rdacarrier

Bibliography, Etc. Note

Includes bibliographical references and index.

Summary, Etc.

"Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment. Technology and the ever-growing acceptance and use of social media are having a profound effect on customer expectations, experience and behaviour. Despite ongoing economic difficulties and turbulence, climate change has not been ignored, and it presents significant challenges and opportunities for businesses. Sustainable energy technologies, such as wind, solar, wave and thermal biomass, are now being pursued more vigorously and attempts to reduce energy consumption (of cars, buildings and airplanes) are creating new business opportunities. Increasingly, companies, public sector organisations, individuals and nations are adopting and implementing measures, such as sourcing more raw materials locally to reduce 'carbon miles' and limiting the use of high-emission travel options to reduce their carbon footprint"; Provided by publisher.

Study Program Information Note

MKT761; AA701; BM; Strategic Marketing Management; Master of Business Administration Executive; Faculty of Business Management; MLSXXX; IM701; IM; Marketing And Promotion Advocacy In Information Organizations; Sarjana Sains Pengurusan Perpustakaan; Information Management

Language Note

english

Subject Added Entry - Topical Term

Target marketing; Marketing; Management

Added Entry - Personal Name

Nicoulaud, Brigitte; author; Rudd, John M.; author

Record ID

969951