Record ID
956541
MARKETING for TOURISM, HOSPITALITY & EVENTS
A GLOBAL & DIGITAL APPROACH
AUTHOR :
SIMON HUDSON and LOUISE HUDSON
PUBLICATION YEAR :
©2017
CATEGORY :
HARDCOPY
ISBN :
9781473926639; 1473926645
CALL NUMBER :
HF5415.127 .H83 2017
DETAILS
International Standard Book Number (ISBN)
9781473926639; hardback; 1473926645; hardback
Cataloging Source
DLC; eng; DLC; UiTM; rda
Language Code
eng
Local Call Number
HF5415.127; .H83 2017
Main Entry - Personal Name
Hudson, Simon; author
Title Statement
MARKETING for TOURISM, HOSPITALITY & EVENTS; A GLOBAL & DIGITAL APPROACH; SIMON HUDSON and LOUISE HUDSON
Varying Form of Title
Marketing for Tourism, Hospitality and Events; A Global and Digital Approach
Production, Publication, Distribution, Manufacture, and Copyright Notice
London; SAGE Publications Ltd; 2017; ©2017
Physical Description
xii, 370 pages; illustrations; 25 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
Bibliography, Etc. Note
includes bibliographies and index
Summary, Etc.
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.
Subject Added Entry - Topical Term
Target marketing
Added Entry - Personal Name
Hudson, Louise; author
Record ID
956541
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UITM Pulau Pinang PTAR KAMPUS PERMATANG PAUH |
56466 | KOLEKSI AKSES TERHAD - BAHAN SILIBUS | BOOK | SHELF |
| 2 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
99512 | RAK TERBUKA - BAHAN SILIBUS | BOOK | SHELF |
| 3 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
99513 | KOLEKSI AKSES TERHAD-BAHAN SILIBUS | BOOK | SHELF |
|
1#
LOCATION: UITM Pulau Pinang PTAR KAMPUS PERMATANG PAUH ACCESSION NO:56466 SMD DESC:BOOK TYPE: KOLEKSI AKSES TERHAD - BAHAN SILIBUS STATUS: SHELF |
|
2#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:99512 SMD DESC:BOOK TYPE: RAK TERBUKA - BAHAN SILIBUS STATUS: SHELF |
|
3#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:99513 SMD DESC:BOOK TYPE: KOLEKSI AKSES TERHAD-BAHAN SILIBUS STATUS: SHELF |
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