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SERVICES MARKETING

People, Technology, Strategy

AUTHOR :
Jochen Wirtz, Christopher Lovelock

PUBLICATION YEAR :
©2016

CATEGORY :
HARDCOPY

ISBN :
9781944659011

CALL NUMBER :
HF5415.122 .W57 2016

DETAILS

International Standard Book Number (ISBN)

9781944659004; hardback; 9781944659011; paperback

Cataloging Source

OPAC Melaka; UiTM; rda

Language Code

eng

Local Call Number

HF5415.122; .W57 2016

Main Entry - Personal Name

Wirtz, Jochen; author

Title Statement

SERVICES MARKETING; People, Technology, Strategy; Jochen Wirtz, Christopher Lovelock

Edition Statement

Eighth Edition

Production, Publication, Distribution, Manufacture, and Copyright Notice

Physical Description

xvii, 783 pages; illustrations (chiefly colour), maps; 28 cm

Content Type

text; rdacontent

Media Type

unmediated; rdamedia

Carrier Type

volume; rdacarrier

Bibliography, Etc. Note

Includes bibliographical references and index

Study Program Information Note

ADM570; AM228; AM; Service Management; Bachelor Of Administrative Science (Hons); Faculty of Administrative Science and Policy Studies

Subject Added Entry - Topical Term

Marketing; Management; Professions; Service Industries; Marketing; Service Industries; Marketing; Customer Services; Marketing

Added Entry - Personal Name

Lovelock, Christopher H.; author

Record ID

948517

Holdings In Library UiTM

#	LOCATION	ACCESSION NO.	SMD	TYPE	STATUS
1	UITM Kedah PSB KAMPUS SUNGAI PETANI	58598	KOLEKSI AKSES TERHAD-SILIBUS	BOOK	SHELF
2	UITM Kedah PSB KAMPUS SUNGAI PETANI	58599	OPEN SHELF SYLLABUS	BOOK	SHELF


1# LOCATION: UITM Kedah PSB KAMPUS SUNGAI PETANI ACCESSION NO:58598 SMD DESC:Book TYPE: KOLEKSI AKSES TERHAD-SILIBUS STATUS: SHELF
2# LOCATION: UITM Kedah PSB KAMPUS SUNGAI PETANI ACCESSION NO:58599 SMD DESC:Book TYPE: OPEN SHELF SYLLABUS STATUS: SHELF

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