International Standard Book Number (ISBN)

9781680947076; hardback; 1680947079; hardback

Cataloging Source

UiTM; eng; UiTM; rda

Language Code

eng

Local Call Number

HF5415; .C43 2017

Main Entry - Personal Name

Chandra, Ashish; Dr.; author

Title Statement

Marketing for Entrepreneurs and SMEs; Ashish Chandra

Production, Publication, Distribution, Manufacture, and Copyright Notice

New York; Arcler Press; 2017; ©2017

Physical Description

ix, 208 pages; illustrations; 23 cm

Content Type

text; rdacontent

Media Type

unmediated; rdamedia

Carrier Type

volume; rdacarrier

Bibliography, Etc. Note

Includes bibliographical references and index

Summary, Etc.

SMEs have been known to the world since the 1940s. Entrepreneurship has been with the human kind since long but in the years following the technological revolution of the 20th century, the importance of both the Entrepreneurship and the SMEs has increased many folds in the minds of the researchers as well as the practitioners of marketing alike. The governments have not been far behind in realizing this growing importance and have jumped into the foray to help the SMEs and the Entrepreneurship to help achieve decent growth rates and make them sustainable through sustained innovation.Creativity has always been inherent in humans since long. While many people are, creative and generate remarkable ideas, only a few have the capacity to materialize these ideas into innovative products or services. Yet again only a fraction among these who innovate can present these innovations based on creative ideas to the market in such a way that they are accepted by the market and consumers are willing and able to pay for them. The marketability of the innovation is not possible without entrepreneurial skills which are essential to bring the innovation to the market by applying appropriate business processes of finance, marketing and promotion, etc.The SME phenomenon is based on entrepreneurship as well and the power to innovate is inherent to SMEs. Many governments have realized their importance and know fully well that they contribute immensely to national GDP growth, job creation and increase in exports and thus they have created support networks to ensure that SMEs are developed, nurtured and fostered in their countries. Regional and other organizations like the G20, OECD, and European Union, etc. have instituted programs and initiatives aimed at fostering their growth in their respective countries and territories.

Subject Added Entry - Topical Term

Marketing; Entrepreneurship

Record ID

947786