Record ID
94456
MARKETING MANAGEMENT
ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL
AUTHOR :
Philip Kotler
PUBLICATION YEAR :
©l994
CATEGORY :
HARDCOPY
ISBN :
9780137228515; 0137228511
CALL NUMBER :
HF5415.13 .K64 1994
DETAILS
International Standard Book Number (ISBN)
0137228511; hardback; 9780137228515; hardback
Cataloging Source
UiTM; rda
Language Code
eng
Local Call Number
HF5415.13; .K64 1994
Main Entry - Personal Name
Kotler, Philip; author
Title Statement
MARKETING MANAGEMENT; ANALYSIS, PLANNING, IMPLEMENTATION, AND CONTROL; Philip Kotler
Edition Statement
EIGHTH EDITION
Production, Publication, Distribution, Manufacture, and Copyright Notice
Englewood Cliffs, N.J.; Prentice-Hall; l994; ©l994
Physical Description
xxix, 801 pages; some colour illustrations; 27 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
Bibliography, Etc. Note
Includes bibliographical references and indexes
Summary, Etc.
Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers.
Subject Added Entry - Topical Term
Marketing; Management
Record ID
94456
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UiTM Shah Alam PTAR UNDANG-UNDANG |
364074 | KOLEKSI RETRO | BOOK | SHELF |
| 2 | UiTM Johor PTDI 1 KAMPUS SEGAMAT |
J00000041006 | OPEN SHELVE | BOOKS | SHELF |
| 3 | UiTM Johor PTDI 1 KAMPUS SEGAMAT |
J00000041007 | OPEN SHELVE | BOOKS | SHELF |
| 4 | UITM Pahang PAB KAMPUS JENGKA |
43423 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 5 | UITM Kelantan PTA KAMPUS MACHANG |
40621 | OPEN SHELF | BOOK | SHELF |
| 6 | UITM Sarawak PTAR KAMPUS SAMARAHAN |
40301 | OPEN SHELF | BOOK | SHELF |
|
1#
LOCATION: UiTM Shah Alam PTAR UNDANG-UNDANG ACCESSION NO:364074 SMD DESC:BOOK TYPE: KOLEKSI RETRO STATUS: SHELF |
|
2#
LOCATION: UiTM Johor PTDI 1 KAMPUS SEGAMAT ACCESSION NO:J00000041006 SMD DESC:BOOKS TYPE: OPEN SHELVE STATUS: SHELF |
|
3#
LOCATION: UiTM Johor PTDI 1 KAMPUS SEGAMAT ACCESSION NO:J00000041007 SMD DESC:BOOKS TYPE: OPEN SHELVE STATUS: SHELF |
|
4#
LOCATION: UITM Pahang PAB KAMPUS JENGKA ACCESSION NO:43423 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
5#
LOCATION: UITM Kelantan PTA KAMPUS MACHANG ACCESSION NO:40621 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
6#
LOCATION: UITM Sarawak PTAR KAMPUS SAMARAHAN ACCESSION NO:40301 SMD DESC:Book TYPE: OPEN SHELF STATUS: SHELF |
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