Record ID
934903
MKTG 12
Principles of Marketing
AUTHOR :
Charles W. Lamb, Joe F. Hair, Carl McDaniel
PUBLICATION YEAR :
©2019
CATEGORY :
HARDCOPY
ISBN :
-
CALL NUMBER :
HF5410 .L363 2019
DETAILS
International Standard Book Number (ISBN)
9781337407595 (paperback)
Cataloging Source
DLC; UiTM; rda
Language Code
ENG
Local Call Number
HF5410; .L363 2019
Main Entry - Personal Name
Lamb, Charles W.; author
Title Statement
MKTG 12; Principles of Marketing; Charles W. Lamb, Joe F. Hair, Carl McDaniel
Production, Publication, Distribution, Manufacture, and Copyright Notice
Australia; Cengage Learning; 2019; ©2019
Physical Description
vii, 410 pages; illustration; 28 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
Bibliography, Etc. Note
Includes reference and index
Summary, Etc.
Learn Marketing YOUR Way with MKTG! MKTG�s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you�ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it�s time to study, everything you�ve flagged or noted can be gathered into a guide you can organize.
Subject Added Entry - Topical Term
Marketing; Periodicals; Marketing research; Periodicals
Added Entry - Personal Name
Hair, Joe F.; author; McDaniel, Carl; author
Record ID
934903
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UITM Kelantan PTA KAMPUS KOTA BHARU |
98333 | OPEN SHELF | BOOK | SHELF |
|
1#
LOCATION: UITM Kelantan PTA KAMPUS KOTA BHARU ACCESSION NO:98333 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
Ask ChatBOT LIBRARY about this title
Please login first to ask our ChatBOT LIBRARY. Click HERE to login.Similar Titles
|
|
MKTG / Charles W. Lamb, Joe F. Hair, Carl McDaniel
HF5410 .L36 2025 Year ©2025 HARDCOPY |
|
|
MKTG 13 / CHARLES LAMB, JOE HAIR, CARL McDANIEL
HF5410 .L363 2021 Year ©2021 HARDCOPY |
|
|
MKTG 13 / Charles W. Lamb, Joe F. Hair, Carl McDaniel
HF5410 .L363 2021 Year ©2021 HARDCOPY |
|
|
MKTG 13 / CHARLES LAMB, JOE HAIR, CARL McDANIEL
HF5410 .L36 2021 Year ©2021 HARDCOPY |
|
|
MKTG13 / Charles W. Lamb [and 2 others.]
HF5410 .L363 2021 Year ©2021 HARDCOPY |
|
|
MKTG 12 / Charles W. Lamb, Joe F. Hair, Carl McDaniel
HF5410 .L363 2019 Year ©2019 HARDCOPY |
|
|
Contemporary marketing / David L. Kurtz
HF5410 .K87 2010 Year ©2010 HARDCOPY |