Record ID
666539
Marketing excellence
winning companies reveal the secrets of their success
AUTHOR :
Hugh Burkitt and John Zealley
PUBLICATION YEAR :
2006
CATEGORY :
HARDCOPY
ISBN :
0470060278
CALL NUMBER :
HF5415.12.G7 B87 2006
DETAILS
International Standard Book Number (ISBN)
0470060278
Cataloging Source
Shah Alam
Local Call Number
HF5415.12.G7; B87 2006
Main Entry - Personal Name
Burkitt; Hugh
Title Statement
Marketing excellence; winning companies reveal the secrets of their success; Hugh Burkitt and John Zealley
Publication, Distribution, etc. (Imprint)
Chichester, England; Wiley; c2006
Physical Description
xiv,373 p.; ill.; 25 cm
Bibliography, Etc. Note
Includes bibliographical references and index
Subject Added Entry - Topical Term
Marketing; Case Studies; Great Britain; Success In Business; Case Studies; Great Britain; Business Enterprises; Case Studies; Great Britain
Added Entry - Personal Name
Zealley; John
Added Entry - Corporate Name
Marketing Society
Record ID
666539
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UITM Kelantan PTA KAMPUS KOTA BHARU |
63035 | OPEN SHELF | BOOK | SHELF |
| 2 | UITM Kelantan PTA KAMPUS KOTA BHARU |
64439 | OPEN SHELF | BOOK | SHELF |
|
1#
LOCATION: UITM Kelantan PTA KAMPUS KOTA BHARU ACCESSION NO:63035 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
2#
LOCATION: UITM Kelantan PTA KAMPUS KOTA BHARU ACCESSION NO:64439 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
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