Record ID
563406
SERVICES MARKETING
PEOP;E, TECHNOLOGY, STRATEGY
AUTHOR :
Christopher Lovelock, Jochen Wirtz
PUBLICATION YEAR :
©2011
CATEGORY :
HARDCOPY
ISBN :
9780273756064; 0273756060
CALL NUMBER :
HF5415.122 L68 2011
DETAILS
International Standard Book Number (ISBN)
9780273756064; paperback; 0273756060; paperback
Cataloging Source
UIAM; UiTM; rda
Local Call Number
HF5415.122; L68 2011
Main Entry - Personal Name
Lovelock, Christopher H.
Title Statement
SERVICES MARKETING; PEOP;E, TECHNOLOGY, STRATEGY; Christopher Lovelock, Jochen Wirtz
Edition Statement
Seventh edition
Production, Publication, Distribution, Manufacture, and Copyright Notice
Harlow, England; Pearson Education Limited; 2011; ©2011
Physical Description
648 pages; illustrations; 26 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
Bibliography, Etc. Note
Includes bibliographical references and indexes
Study Program Information Note
TPT 656; BM240; BM; Marketing Of Transport Services; Ijazah Sarjana Muda Pentadbiran Perniagaan (Kepujian) Pemasaran; Faculty of Business Management; OCS704; OM772; BM; Service Marketing; Master of Customer Service Management; Faculty of Business Management
Subject Added Entry - Topical Term
Marketing--Management; Professions--Marketing; Service industries--Marketing; Customer services--Marketing
Added Entry - Personal Name
Wirtz, Jochen; author
Record ID
563406
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UiTM Shah Alam PTAR UNDANG-UNDANG |
1009394 | KOLEKSI AKSES TERHAD-BAHAN SILIBUS | BOOK | SHELF |
| 2 | UiTM Shah Alam PTAR UNDANG-UNDANG |
1009395 | RAK TERBUKA - BAHAN SILIBUS | BOOK | SHELF |
|
1#
LOCATION: UiTM Shah Alam PTAR UNDANG-UNDANG ACCESSION NO:1009394 SMD DESC:BOOK TYPE: KOLEKSI AKSES TERHAD-BAHAN SILIBUS STATUS: SHELF |
|
2#
LOCATION: UiTM Shah Alam PTAR UNDANG-UNDANG ACCESSION NO:1009395 SMD DESC:BOOK TYPE: RAK TERBUKA - BAHAN SILIBUS STATUS: SHELF |
Ask ChatBOT LIBRARY about this title
Please login first to ask our ChatBOT LIBRARY. Click HERE to login.Similar Titles
|
|
A Handbook of market research techniques / [edited by] Robin Birn, Paul Hague and Phyllis Vangelder
HF5415.2 .H36 1990 Year 1990 HARDCOPY |
|
|
PR week marketing & public relations guide / consultant editor Geoffrey Lace
HF5415 .P83 1988 Year 1988 HARDCOPY |
|
|
SERVICES MARKETING / Jochen Wirtz, Christopher Lovelock
HF5415.122 .W57 2016 Year ©2016 HARDCOPY |
|
|
Services marketing / Raymond P. Fisk; Stephen J. Grove; Joby John
HF5415.122 .F57 2014 Year ©2014 HARDCOPY |
|
|
Introduction to Marketing / Carl McDaniel, Charles Lamb, Josephh F. Hair
HF5415.122 .M33 2011 Year ©2011 HARDCOPY |
|
|
Introduction to Marketing / CARL McDANIEL, CHARLES W. LAMB, JOSEPH F. HAIR
HF5415.122 .M33 2011 Year ©2011 HARDCOPY |
|
|
SERVICES MARKETING / Christopher Lovelock, Jochen Wirtz
HF5415.122 L68 2011 Year ©2011 HARDCOPY |