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Introduction to Marketing

AUTHOR :
CARL McDANIEL, CHARLES W. LAMB, JOSEPH F. HAIR

PUBLICATION YEAR :
©2011

CATEGORY :
HARDCOPY

ISBN :
9780538754873; 0538754877

CALL NUMBER :
HF5415.122 .M33 2011

DETAILS

International Standard Book Number (ISBN)

9780538754873; paperback; 0538754877; paperback

Cataloging Source

UMS; eng; UMS; UiTM; rda

Language Code

eng

Local Call Number

HF5415.122; .M33 2011

Main Entry - Personal Name

McDaniel, Carl; author

Title Statement

Introduction to Marketing; CARL McDANIEL, CHARLES W. LAMB, JOSEPH F. HAIR

Edition Statement

11e

Production, Publication, Distribution, Manufacture, and Copyright Notice

Physical Description

xxv, 777 pages; illustrations; 28 cm

Content Type

text; rdacontent

Media Type

unmediated; rdamedia

Carrier Type

volume; rdacarrier

Bibliography, Etc. Note

Includes bibliographical references and index

Summary, Etc.

With its engaging presentation of concepts, INTRODUCTION TO MARKETING, 11e, International Edition, will give students the ability to recognize how much marketing principles play a role in their day-to-day lives. Your students experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. With coverage of current marketing practices and exciting new features, McDaneil, Lamb, and Hair's INTRODUCTION TO MARKETING, 11e, International Edition, will have students saying, "Now that's marketing."

Subject Added Entry - Topical Term

Marketing

Added Entry - Personal Name

Lamb, Charles W.; author; Hair, Joseph F.; author

Record ID

552922

Holdings In Library UiTM

#	LOCATION	ACCESSION NO.	SMD	TYPE	STATUS
1	UITM Melaka PTAR KAMPUS JASIN	196944	KOLEKSI WAKAF	BOOK	SHELF
2	UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM	985308	RAK TERBUKA (OPEN SHELVES)	BOOK	SHELF
3	UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM	1017244	RAK TERBUKA (OPEN SHELVES)	BOOK	SHELF
4	UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM	1017270	RAK TERBUKA (OPEN SHELVES)	BOOK	SHELF
5	UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM	1017300	RAK TERBUKA (OPEN SHELVES)	BOOK	SHELF
6	UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM	1018098	RAK TERBUKA (OPEN SHELVES)	BOOK	SHELF


1# LOCATION: UITM Melaka PTAR KAMPUS JASIN ACCESSION NO:196944 SMD DESC:Book TYPE: KOLEKSI WAKAF STATUS: SHELF
2# LOCATION: UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM ACCESSION NO:985308 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF
3# LOCATION: UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM ACCESSION NO:1017244 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF
4# LOCATION: UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM ACCESSION NO:1017270 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF
5# LOCATION: UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM ACCESSION NO:1017300 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF
6# LOCATION: UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM ACCESSION NO:1018098 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF

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