Record ID
539567
Value Proposition Design
How to create products and services customers want. Get started with...
AUTHOR :
Written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith; Designed by Trish Papadakos
PUBLICATION YEAR :
©2014
CATEGORY :
HARDCOPY
ISBN :
9781118968055
CALL NUMBER :
HF5415.5 .O83 2014
DETAILS
International Standard Book Number (ISBN)
9781118968055; paperback
Cataloging Source
UKM; eng; UiTM; rda
Language Code
eng
Local Call Number
HF5415.5; .O83 2014
Main Entry - Personal Name
Osterwalder, Alexander; author
Title Statement
Value Proposition Design; How to create products and services customers want. Get started with...; Written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith; Designed by Trish Papadakos
Production, Publication, Distribution, Manufacture, and Copyright Notice
Hoboken, New Jersey; John Wiley & Sons; 2014; ©2014
Physical Description
xxv, 290 pages; colour illustrations; 19 x 24 cm.
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
Series Statement
Strategyzer series
General Note
Includes index
Summary, Etc.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
Study Program Information Note
GDG676; AD241; AD; Service Design; Bachelor in Graphic Design (Honors); Faculty of Art and Design
Subject Added Entry - Topical Term
Customer services; Management; Quality control; Production management; Quality control; Business planning; Management; Strategic planning; Quality control
Added Entry - Personal Name
Pigneur, Yves; author; Bernarda, Gregory; author; Smith, Alan; author
UNKNOWN
Strategyzer series
Record ID
539567
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UiTM Shah Alam PTAR SAINS DAN TEKNOLOGI |
976703 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 2 | UiTM Cawangan Selangor PTAR KOMPLEKS ALAM BINA & SENI REKA |
1037805 | KOLEKSI AKSES TERHAD-BAHAN SILIBUS | BOOK | SHELF |
|
1#
LOCATION: UiTM Shah Alam PTAR SAINS DAN TEKNOLOGI ACCESSION NO:976703 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
2#
LOCATION: UiTM Cawangan Selangor PTAR KOMPLEKS ALAM BINA & SENI REKA ACCESSION NO:1037805 SMD DESC:BOOK TYPE: KOLEKSI AKSES TERHAD-BAHAN SILIBUS STATUS: SHELF |
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