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Value Proposition Design

How to create products and services customers want

AUTHOR :
Alex Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith; designed by Trish Papadakos

PUBLICATION YEAR :
©2014

CATEGORY :
HARDCOPY

ISBN :
1118968050

CALL NUMBER :
HF5415.5 .O83 2014

DETAILS

International Standard Book Number (ISBN)

1118968050; paperback

Cataloging Source

DLC; UiTM; rda

Language Code

eng

Local Call Number

HF5415.5; .O83 2014

Main Entry - Personal Name

Osterwalder, Alex; author

Title Statement

Value Proposition Design; How to create products and services customers want; Alex Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith; designed by Trish Papadakos

Production, Publication, Distribution, Manufacture, and Copyright Notice

Physical Description

xxv, 290 pages; colour illustrations; 19cm

Content Type

text; rdacontent

Media Type

unmediated; rdamedia

Carrier Type

volume; rdacarrier

Series Statement

Strategyzer series

General Note

Includes index

Formatted Contents Note

Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.

Summary, Etc.

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

Subject Added Entry - Topical Term

Customer services; Management; Quality control; Production management; Quality control; Business planning; Strategic planning; Customer relations

Added Entry - Personal Name

Pigneur, Yves; author; Bernarda, Gregory; author; Smith, Alan; author

UNKNOWN

Strategyzer series

Record ID

536662

Holdings In Library UiTM

#	LOCATION	ACCESSION NO.	SMD	TYPE	STATUS
1	UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK	987557	RAK TERBUKA (OPEN SHELVES)	BOOK	SHELF
2	UITM Perak PTAR KAMPUS SERI ISKANDAR	103696	KOLEKSI AKSES TERHAD-SILIBUS	BOOK	SHELF
3	UITM Perak PTAR KAMPUS SERI ISKANDAR	105027	KOLEKSI AKSES TERHAD-SILIBUS	BOOK	SHELF


1# LOCATION: UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK ACCESSION NO:987557 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF
2# LOCATION: UITM Perak PTAR KAMPUS SERI ISKANDAR ACCESSION NO:103696 SMD DESC:BOOK TYPE: KOLEKSI AKSES TERHAD-SILIBUS STATUS: SHELF
3# LOCATION: UITM Perak PTAR KAMPUS SERI ISKANDAR ACCESSION NO:105027 SMD DESC:BOOK TYPE: KOLEKSI AKSES TERHAD-SILIBUS STATUS: SHELF

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Similar Titles

Value Proposition Design / Alex Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith; designed by Trish Papadakos
HF5415.5 .O83 2014
Year ©2014
HARDCOPY

Value Proposition Design / Written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith; Designed by Trish Papadakos
HF5415.5 .O83 2014
Year ©2014
HARDCOPY