Record ID
329003
Consumer behaviour
AUTHOR :
Karen Webb
PUBLICATION YEAR :
©2005
CATEGORY :
HARDCOPY
ISBN :
0074713434
CALL NUMBER :
HF5415.32 .W43 2005
DETAILS
International Standard Book Number (ISBN)
0074713434
Cataloging Source
UiTM; rda
Language Code
eng
Local Call Number
HF5415.32; .W43 2005
Main Entry - Personal Name
Webb, Karen; 1968-; author
Title Statement
Consumer behaviour; Karen Webb
Production, Publication, Distribution, Manufacture, and Copyright Notice
Australia; McGraw-Hill; 2005; ©2005
Physical Description
418 pages; illustrations; 25 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
General Note
Includes index
Summary, Etc.
Practical text that explores the influences on consumer motivation and their implications for devising marketing strategy. Written in plain english, Consumer Behavior relates consumer psychology theories to real-life situations and covers the internal and external factors affecting decision making.
Subject Added Entry - Topical Term
Marketing; Consumer behavior
Record ID
329003
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK |
631171 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 2 | UITM Kelantan PTA KAMPUS MACHANG |
65518 | OPEN SHELF | BOOK | SHELF |
| 3 | UITM Kedah PSB KAMPUS SUNGAI PETANI |
13641 | OPEN SHELF | BOOK | SHELF |
| 4 | UITM Kedah PSB KAMPUS SUNGAI PETANI |
13642 | OPEN SHELF | BOOK | SHELF |
| 5 | UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM |
614227 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
|
1#
LOCATION: UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK ACCESSION NO:631171 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
2#
LOCATION: UITM Kelantan PTA KAMPUS MACHANG ACCESSION NO:65518 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
3#
LOCATION: UITM Kedah PSB KAMPUS SUNGAI PETANI ACCESSION NO:13641 SMD DESC:Book TYPE: OPEN SHELF STATUS: SHELF |
|
4#
LOCATION: UITM Kedah PSB KAMPUS SUNGAI PETANI ACCESSION NO:13642 SMD DESC:Book TYPE: OPEN SHELF STATUS: SHELF |
|
5#
LOCATION: UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM ACCESSION NO:614227 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
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