Record ID
32561
Consumer behavior
AUTHOR :
Leon G. Schiffman, Leslie Lazar Kanuk
PUBLICATION YEAR :
©1983
CATEGORY :
HARDCOPY
ISBN :
0131688804
CALL NUMBER :
HF5415.32 .S35 1983
DETAILS
International Standard Book Number (ISBN)
0131688804
Cataloging Source
UiTM; rda
Language Code
eng
Local Call Number
HF5415.32; .S35 1983
Main Entry - Personal Name
Schiffman, Leon G
Title Statement
Consumer behavior; Leon G. Schiffman, Leslie Lazar Kanuk
Edition Statement
second edition
Production, Publication, Distribution, Manufacture, and Copyright Notice
Englewood Cliffs, N.J.; Prentice-Hall; 1983; ©1983
Physical Description
xix, 615 pages; illustrations; 25 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
Bibliography, Etc. Note
Includes bibliographical references and index.
Summary, Etc.
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
Subject Added Entry - Topical Term
Consumer behavior; Motivation research (Marketing)
Added Entry - Personal Name
Kanuk, Leslie Lazar
Record ID
32561
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UITM Pahang PAB KAMPUS JENGKA |
118 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 2 | UITM Pahang PTAR KAMPUS RAUB |
4998 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 3 | UITM Kelantan PTA KAMPUS MACHANG |
2555 | OPEN SHELF | BOOK | SHELF |
| 4 | UITM Kelantan PTA KAMPUS MACHANG |
2558 | OPEN SHELF | BOOK | SHELF |
| 5 | UITM Perak PTAR KAMPUS SERI ISKANDAR |
373 | OPEN SHELF | BOOK | SHELF |
| 6 | UITM Perak PTAR KAMPUS SERI ISKANDAR |
374 | OPEN SHELF | BOOK | SHELF |
| 7 | UITM Perak PTAR KAMPUS SERI ISKANDAR |
375 | OPEN SHELF | BOOK | SHELF |
| 8 | UITM Perak PTAR KAMPUS SERI ISKANDAR |
376 | OPEN SHELF | BOOK | SHELF |
| 9 | UITM Perak PTAR KAMPUS SERI ISKANDAR |
377 | OPEN SHELF | BOOK | SHELF |
| 10 | UITM Perak PTAR KAMPUS SERI ISKANDAR |
12622 | OPEN SHELF | BOOK | SHELF |
| 11 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
22430 | LUPUS | BOOKS | SHELF |
| 12 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
22431 | OPEN SHELF | BOOKS | SHELF |
| 13 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
22432 | LUPUS | BOOKS | SHELF |
| 14 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
22433 | LUPUS | BOOKS | SHELF |
| 15 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
22434 | LUPUS | BOOKS | SHELF |
| 16 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
22522 | LUPUS | BOOKS | SHELF |
| 17 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
22523 | LUPUS | BOOKS | SHELF |
| 18 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
22524 | LUPUS | BOOKS | SHELF |
| 19 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
22525 | LUPUS | BOOKS | SHELF |
| 20 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
22526 | OPEN SHELF | BOOKS | SHELF |
| 21 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
35137 | LUPUS | BOOKS | SHELF |
| 22 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
35138 | LUPUS | BOOKS | SHELF |
| 23 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
35139 | LUPUS | BOOKS | SHELF |
| 24 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
35140 | LUPUS | BOOKS | SHELF |
| 25 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
35141 | LUPUS | BOOKS | SHELF |
| 26 | UITM Sarawak PTAR KAMPUS SAMARAHAN |
23354 | OPEN SHELF | BOOK | SHELF |
| 27 | UITM Sarawak PTAR KAMPUS SAMARAHAN 2 |
23355 | OPEN SHELF | BOOK | SHELF |
| 28 | UITM Sarawak PTAR KAMPUS SAMARAHAN |
23358 | OPEN SHELF | BOOK | SHELF |
| 29 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
19830 | OPEN SHELF | BOOK | SHELF |
| 30 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
19831 | OPEN SHELF | BOOK | SHELF |
| 31 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
19832 | OPEN SHELF | BOOK | SHELF |
| 32 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
19833 | OPEN SHELF | BOOK | SHELF |
| 33 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
19834 | OPEN SHELF | BOOK | SHELF |
| 34 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
25061 | OPEN SHELF | BOOK | SHELF |
| 35 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
25062 | OPEN SHELF | BOOK | SHELF |
|
1#
LOCATION: UITM Pahang PAB KAMPUS JENGKA ACCESSION NO:118 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
2#
LOCATION: UITM Pahang PTAR KAMPUS RAUB ACCESSION NO:4998 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
3#
LOCATION: UITM Kelantan PTA KAMPUS MACHANG ACCESSION NO:2555 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
4#
LOCATION: UITM Kelantan PTA KAMPUS MACHANG ACCESSION NO:2558 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
5#
LOCATION: UITM Perak PTAR KAMPUS SERI ISKANDAR ACCESSION NO:373 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
6#
LOCATION: UITM Perak PTAR KAMPUS SERI ISKANDAR ACCESSION NO:374 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
7#
LOCATION: UITM Perak PTAR KAMPUS SERI ISKANDAR ACCESSION NO:375 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
8#
LOCATION: UITM Perak PTAR KAMPUS SERI ISKANDAR ACCESSION NO:376 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
9#
LOCATION: UITM Perak PTAR KAMPUS SERI ISKANDAR ACCESSION NO:377 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
10#
LOCATION: UITM Perak PTAR KAMPUS SERI ISKANDAR ACCESSION NO:12622 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
11#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:22430 SMD DESC:BOOKS TYPE: LUPUS STATUS: SHELF |
|
12#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:22431 SMD DESC:BOOKS TYPE: OPEN SHELF STATUS: SHELF |
|
13#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:22432 SMD DESC:BOOKS TYPE: LUPUS STATUS: SHELF |
|
14#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:22433 SMD DESC:BOOKS TYPE: LUPUS STATUS: SHELF |
|
15#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:22434 SMD DESC:BOOKS TYPE: LUPUS STATUS: SHELF |
|
16#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:22522 SMD DESC:BOOKS TYPE: LUPUS STATUS: SHELF |
|
17#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:22523 SMD DESC:BOOKS TYPE: LUPUS STATUS: SHELF |
|
18#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:22524 SMD DESC:BOOKS TYPE: LUPUS STATUS: SHELF |
|
19#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:22525 SMD DESC:BOOKS TYPE: LUPUS STATUS: SHELF |
|
20#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:22526 SMD DESC:BOOKS TYPE: OPEN SHELF STATUS: SHELF |
|
21#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:35137 SMD DESC:BOOKS TYPE: LUPUS STATUS: SHELF |
|
22#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:35138 SMD DESC:BOOKS TYPE: LUPUS STATUS: SHELF |
|
23#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:35139 SMD DESC:BOOKS TYPE: LUPUS STATUS: SHELF |
|
24#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:35140 SMD DESC:BOOKS TYPE: LUPUS STATUS: SHELF |
|
25#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:35141 SMD DESC:BOOKS TYPE: LUPUS STATUS: SHELF |
|
26#
LOCATION: UITM Sarawak PTAR KAMPUS SAMARAHAN ACCESSION NO:23354 SMD DESC:Book TYPE: OPEN SHELF STATUS: SHELF |
|
27#
LOCATION: UITM Sarawak PTAR KAMPUS SAMARAHAN 2 ACCESSION NO:23355 SMD DESC:Book TYPE: OPEN SHELF STATUS: SHELF |
|
28#
LOCATION: UITM Sarawak PTAR KAMPUS SAMARAHAN ACCESSION NO:23358 SMD DESC:Book TYPE: OPEN SHELF STATUS: SHELF |
|
29#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:19830 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
30#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:19831 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
31#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:19832 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
32#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:19833 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
33#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:19834 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
34#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:25061 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
35#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:25062 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
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