Record ID
323774
Marketing
an introduction
AUTHOR :
Gary Armstrong, Philip Kotler
PUBLICATION YEAR :
©2005
CATEGORY :
HARDCOPY
ISBN :
0131273124
CALL NUMBER :
HF5415 .K625 2005
DETAILS
International Standard Book Number (ISBN)
0131273124
Cataloging Source
UiTM; rda
Language Code
eng
Local Call Number
HF5415; .K625 2005
Main Entry - Personal Name
Armstrong, Gary; author
Title Statement
Marketing; an introduction; Gary Armstrong, Philip Kotler
Edition Statement
7th ed
Production, Publication, Distribution, Manufacture, and Copyright Notice
Upper Saddle River, N.J.; Pearson/Prentice Hall; 2005; ©2005
Physical Description
xxvi, 581, [101]pages; colour illustrations; 28 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
General Note
Kotler`s name appear first on the earlier ed
Bibliography, Etc. Note
Includes bibliographical references and index
Summary, Etc.
Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage. All new video cases, new presentation resources, a new Driver's Manual student study guide, and OneKey all-in-one website for students and instructors are just a few reasons why this is the most contemporary marketing textbook.
Subject Added Entry - Topical Term
Marketing
Added Entry - Personal Name
Kotler, Philip; author
Record ID
323774
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK |
603427 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 2 | UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK |
603428 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 3 | UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK |
603429 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 4 | UiTM Negeri Sembilan PTAR KAMPUS REMBAU |
1000019783 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 5 | UITM Kedah PSB KAMPUS SUNGAI PETANI |
18560 | OPEN SHELF | BOOK | SHELF |
| 6 | UITM Kedah PSB KAMPUS SUNGAI PETANI |
18561 | OPEN SHELF | BOOK | SHELF |
| 7 | UITM Perak PTAR KAMPUS SERI ISKANDAR |
69765 | OPEN SHELF | BOOK | SHELF |
| 8 | UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM |
652568 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
|
1#
LOCATION: UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK ACCESSION NO:603427 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
2#
LOCATION: UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK ACCESSION NO:603428 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
3#
LOCATION: UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK ACCESSION NO:603429 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
4#
LOCATION: UiTM Negeri Sembilan PTAR KAMPUS REMBAU ACCESSION NO:1000019783 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
5#
LOCATION: UITM Kedah PSB KAMPUS SUNGAI PETANI ACCESSION NO:18560 SMD DESC:Book TYPE: OPEN SHELF STATUS: SHELF |
|
6#
LOCATION: UITM Kedah PSB KAMPUS SUNGAI PETANI ACCESSION NO:18561 SMD DESC:Book TYPE: OPEN SHELF STATUS: SHELF |
|
7#
LOCATION: UITM Perak PTAR KAMPUS SERI ISKANDAR ACCESSION NO:69765 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
8#
LOCATION: UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM ACCESSION NO:652568 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
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