Record ID
288006
Marketing research
an integrated approach
AUTHOR :
Alan Wilson
PUBLICATION YEAR :
©2003
CATEGORY :
HARDCOPY
ISBN :
0273651137
CALL NUMBER :
HF5415.2 .W558 2003
DETAILS
International Standard Book Number (ISBN)
0273651137
Cataloging Source
UiTM; rda
Language Code
eng
Local Call Number
HF5415.2; .W558 2003
Main Entry - Personal Name
Wilson, Alan; author
Title Statement
Marketing research; an integrated approach; Alan Wilson
Production, Publication, Distribution, Manufacture, and Copyright Notice
Harlow England; PT Prentice-Hall; 2003; ©2003
Physical Description
xiv, 353 pages; illustrations; 24 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
General Note
Includes index
Summary, Etc.
This title provides an integration of both the professional and the practical elements of marketing research. The perspective is market- led, rather than focusing on technique, and the text remains accessible by assuming less statistical knowledge than most others available
Subject Added Entry - Topical Term
Marketing research
Record ID
288006
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UiTM Shah Alam PTAR KEJURUTERAAN |
540871 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 2 | UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK |
555062 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 3 | UiTM Shah Alam PTAR SAINS DAN TEKNOLOGI |
568350 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 4 | UiTM Johor PTDI 1 KAMPUS SEGAMAT |
J00000053038 | OPEN SHELVE | BOOKS | SHELF |
| 5 | UITM Melaka PTAR KAMPUS ALOR GAJAH |
70045 | OPEN-SHELVES/RAK TERBUKA | BOOK | SHELF |
| 6 | UITM Pahang PTAR KAMPUS RAUB |
60062 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 7 | UITM Kedah PSB KAMPUS SUNGAI PETANI |
19038 | OPEN SHELF | BOOK | SHELF |
| 8 | UITM Kedah PSB KAMPUS SUNGAI PETANI |
19039 | OPEN SHELF | BOOK | SHELF |
| 9 | UITM Sarawak PTAR KAMPUS SAMARAHAN |
70277 | OPEN SHELF | BOOK | SHELF |
| 10 | UITM Perlis PDJH KAMPUS ARAU |
78659 | OS - OPEN SHELF | BOK - TEXTBOOK | SHELF |
| 11 | UITM Perlis PDJH KAMPUS ARAU |
79662 | OS - OPEN SHELF | BOK - TEXTBOOK | SHELF |
| 12 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
63356 | OPEN SHELF | BOOK | SHELF |
| 13 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
66493 | OPEN SHELF | BOOK | SHELF |
|
1#
LOCATION: UiTM Shah Alam PTAR KEJURUTERAAN ACCESSION NO:540871 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
2#
LOCATION: UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK ACCESSION NO:555062 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
3#
LOCATION: UiTM Shah Alam PTAR SAINS DAN TEKNOLOGI ACCESSION NO:568350 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
4#
LOCATION: UiTM Johor PTDI 1 KAMPUS SEGAMAT ACCESSION NO:J00000053038 SMD DESC:BOOKS TYPE: OPEN SHELVE STATUS: SHELF |
|
5#
LOCATION: UITM Melaka PTAR KAMPUS ALOR GAJAH ACCESSION NO:70045 SMD DESC:Book TYPE: OPEN-SHELVES/RAK TERBUKA STATUS: SHELF |
|
6#
LOCATION: UITM Pahang PTAR KAMPUS RAUB ACCESSION NO:60062 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
7#
LOCATION: UITM Kedah PSB KAMPUS SUNGAI PETANI ACCESSION NO:19038 SMD DESC:Book TYPE: OPEN SHELF STATUS: SHELF |
|
8#
LOCATION: UITM Kedah PSB KAMPUS SUNGAI PETANI ACCESSION NO:19039 SMD DESC:Book TYPE: OPEN SHELF STATUS: SHELF |
|
9#
LOCATION: UITM Sarawak PTAR KAMPUS SAMARAHAN ACCESSION NO:70277 SMD DESC:Book TYPE: OPEN SHELF STATUS: SHELF |
|
10#
LOCATION: UITM Perlis PDJH KAMPUS ARAU ACCESSION NO:78659 SMD DESC:BOK - Textbook TYPE: OS - OPEN SHELF STATUS: SHELF |
|
11#
LOCATION: UITM Perlis PDJH KAMPUS ARAU ACCESSION NO:79662 SMD DESC:BOK - Textbook TYPE: OS - OPEN SHELF STATUS: SHELF |
|
12#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:63356 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
13#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:66493 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
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