Record ID
277668
Marketing research
online research applications
AUTHOR :
Alvin C. Burns, Ronald F. Bush
PUBLICATION YEAR :
©2003
CATEGORY :
HARDCOPY
ISBN :
0130351350
CALL NUMBER :
HF5415.2 .B779 2003
DETAILS
International Standard Book Number (ISBN)
0130351350
Cataloging Source
UiTM; rda
Language Code
eng
Local Call Number
HF5415.2; .B779 2003
Main Entry - Personal Name
Burns, Alvin C; author
Title Statement
Marketing research; online research applications; Alvin C. Burns, Ronald F. Bush
Edition Statement
4th ed
Production, Publication, Distribution, Manufacture, and Copyright Notice
Upper Saddle River, NJ; Prentice Hall; 2003; ©2003
Physical Description
xxxi, 642 pages; some colour illustrations; 26 cm.; 1 compact disk
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
Bibliography, Etc. Note
Includes bibliographical references and index
Summary, Etc.
[This book] was created [for] the undergraduate student of marketing research. [This book] has some unique features. [They include:] online marketing research examples integrated throughout the textbook ... and SPSS Student Version 11.0. SPSS Student Version is state of the art statistical software and SPSS is the most popular statistical software in the marketing research industry.-Pref. This marketing research book presents the fundamentals of marketing research ... for anyone who wants to know about marketing research for today's digital world.-Back cover
Subject Added Entry - Topical Term
Marketing research
Added Entry - Personal Name
Bush, Ronald F.; author
Record ID
277668
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK |
523613 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 2 | UiTM Shah Alam PTAR UNDANG-UNDANG |
523616 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 3 | UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK |
595290 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 4 | UiTM Shah Alam PTAR KEJURUTERAAN |
CP0000004715 | KUMPULAN BUKU-BUKU RESEB | COMPACT DISC | SHELF |
| 5 | UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK |
CP0000009189 | KOLEKSI AKSES TERHAD | COMPACT DISC | SHELF |
| 6 | UiTM Johor PTDI 1 KAMPUS SEGAMAT |
J00000048768 | OPEN SHELVE | BOOKS | SHELF |
| 7 | UiTM Johor PTDI 1 KAMPUS SEGAMAT |
JCP000000395 | MEDIA COLLECTION | CAKERA PADAT | SHELF |
| 8 | UITM Melaka PTAR KAMPUS ALOR GAJAH |
74404 | OPEN-SHELVES/RAK TERBUKA | BOOK | SHELF |
| 9 | UITM Melaka PTAR KAMPUS ALOR GAJAH |
74406 | OPEN-SHELVES/RAK TERBUKA | BOOK | SHELF |
| 10 | UITM Melaka PTAR KAMPUS BANDARAYA |
5560KB | RUJUKAN | BOOK | REF |
| 11 | UITM Melaka PTAR KAMPUS ALOR GAJAH |
CD0000001182 | RUJUKAN | CD-ROM | REF |
| 12 | UITM Melaka PTAR KAMPUS ALOR GAJAH |
CD0000001184 | RUJUKAN | CD-ROM | REF |
| 13 | UITM Melaka PTAR KAMPUS BANDARAYA |
CD00000418KB | RUJUKAN | CD-ROM | REF |
| 14 | UITM Pahang PTAR KAMPUS RAUB |
60077 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 15 | UITM Kelantan PTA KAMPUS KOTA BHARU |
53745 | OPEN SHELF | BOOK | SHELF |
| 16 | UITM Kedah PSB KAMPUS SUNGAI PETANI |
8644 | OPEN SHELF | BOOK | SHELF |
| 17 | UITM Perak PTAR KAMPUS SERI ISKANDAR |
58867 | OPEN SHELF | BOOK | SHELF |
| 18 | UITM Perak PTAR KAMPUS SERI ISKANDAR |
CP0000000551 | MEDIA | CD-ROM | SHELF |
| 19 | UITM Perlis PDJH KAMPUS ARAU |
73492 | OS - OPEN SHELF | BOK - TEXTBOOK | SHELF |
| 20 | UITM Perlis PDJH KAMPUS ARAU |
82266 | OS - OPEN SHELF | BOK - TEXTBOOK | SHELF |
| 21 | UITM Perlis PDJH KAMPUS ARAU |
CD0000073492 | MED - CD, CASSETTE, ETC | MM - MULTIMEDIA | SHELF |
| 22 | UITM Perlis PDJH KAMPUS ARAU |
CD0000082266 | MED - CD, CASSETTE, ETC | MM - MULTIMEDIA | SHELF |
| 23 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
62860 | OPEN SHELF | BOOK | SHELF |
| 24 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
63417 | OPEN SHELF | BOOK | SHELF |
| 25 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
67155 | OPEN SHELF | BOOK | SHELF |
| 26 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
CD0000000272 | COMPACT DISC (CAKERA PADAT) | AUDIO VISUAL | SHELF |
| 27 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
CD0000000330 | COMPACT DISC (CAKERA PADAT) | AUDIO VISUAL | SHELF |
| 28 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
CD0000000579 | COMPACT DISC (CAKERA PADAT) | AUDIO VISUAL | SHELF |
| 29 | UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM |
530867 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 30 | UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM |
554461 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 31 | UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM |
564958 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 32 | UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM |
589593 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
|
1#
LOCATION: UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK ACCESSION NO:523613 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
2#
LOCATION: UiTM Shah Alam PTAR UNDANG-UNDANG ACCESSION NO:523616 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
3#
LOCATION: UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK ACCESSION NO:595290 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
4#
LOCATION: UiTM Shah Alam PTAR KEJURUTERAAN ACCESSION NO:CP0000004715 SMD DESC:COMPACT DISC TYPE: KUMPULAN BUKU-BUKU RESEB STATUS: SHELF |
|
5#
LOCATION: UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK ACCESSION NO:CP0000009189 SMD DESC:COMPACT DISC TYPE: KOLEKSI AKSES TERHAD STATUS: SHELF |
|
6#
LOCATION: UiTM Johor PTDI 1 KAMPUS SEGAMAT ACCESSION NO:J00000048768 SMD DESC:BOOKS TYPE: OPEN SHELVE STATUS: SHELF |
|
7#
LOCATION: UiTM Johor PTDI 1 KAMPUS SEGAMAT ACCESSION NO:JCP000000395 SMD DESC:CAKERA PADAT TYPE: MEDIA COLLECTION STATUS: SHELF |
|
8#
LOCATION: UITM Melaka PTAR KAMPUS ALOR GAJAH ACCESSION NO:74404 SMD DESC:Book TYPE: OPEN-SHELVES/RAK TERBUKA STATUS: SHELF |
|
9#
LOCATION: UITM Melaka PTAR KAMPUS ALOR GAJAH ACCESSION NO:74406 SMD DESC:Book TYPE: OPEN-SHELVES/RAK TERBUKA STATUS: SHELF |
|
10#
LOCATION: UITM Melaka PTAR KAMPUS BANDARAYA ACCESSION NO:5560KB SMD DESC:Book TYPE: RUJUKAN STATUS: REF |
|
11#
LOCATION: UITM Melaka PTAR KAMPUS ALOR GAJAH ACCESSION NO:CD0000001182 SMD DESC:CD-Rom TYPE: RUJUKAN STATUS: REF |
|
12#
LOCATION: UITM Melaka PTAR KAMPUS ALOR GAJAH ACCESSION NO:CD0000001184 SMD DESC:CD-Rom TYPE: RUJUKAN STATUS: REF |
|
13#
LOCATION: UITM Melaka PTAR KAMPUS BANDARAYA ACCESSION NO:CD00000418KB SMD DESC:CD-Rom TYPE: RUJUKAN STATUS: REF |
|
14#
LOCATION: UITM Pahang PTAR KAMPUS RAUB ACCESSION NO:60077 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
15#
LOCATION: UITM Kelantan PTA KAMPUS KOTA BHARU ACCESSION NO:53745 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
16#
LOCATION: UITM Kedah PSB KAMPUS SUNGAI PETANI ACCESSION NO:8644 SMD DESC:Book TYPE: OPEN SHELF STATUS: SHELF |
|
17#
LOCATION: UITM Perak PTAR KAMPUS SERI ISKANDAR ACCESSION NO:58867 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
18#
LOCATION: UITM Perak PTAR KAMPUS SERI ISKANDAR ACCESSION NO:CP0000000551 SMD DESC:CD-ROM TYPE: MEDIA STATUS: SHELF |
|
19#
LOCATION: UITM Perlis PDJH KAMPUS ARAU ACCESSION NO:73492 SMD DESC:BOK - Textbook TYPE: OS - OPEN SHELF STATUS: SHELF |
|
20#
LOCATION: UITM Perlis PDJH KAMPUS ARAU ACCESSION NO:82266 SMD DESC:BOK - Textbook TYPE: OS - OPEN SHELF STATUS: SHELF |
|
21#
LOCATION: UITM Perlis PDJH KAMPUS ARAU ACCESSION NO:CD0000073492 SMD DESC:MM - Multimedia TYPE: MED - CD, CASSETTE, ETC STATUS: SHELF |
|
22#
LOCATION: UITM Perlis PDJH KAMPUS ARAU ACCESSION NO:CD0000082266 SMD DESC:MM - Multimedia TYPE: MED - CD, CASSETTE, ETC STATUS: SHELF |
|
23#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:62860 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
24#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:63417 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
25#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:67155 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
26#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:CD0000000272 SMD DESC:AUDIO VISUAL TYPE: COMPACT DISC (CAKERA PADAT) STATUS: SHELF |
|
27#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:CD0000000330 SMD DESC:AUDIO VISUAL TYPE: COMPACT DISC (CAKERA PADAT) STATUS: SHELF |
|
28#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:CD0000000579 SMD DESC:AUDIO VISUAL TYPE: COMPACT DISC (CAKERA PADAT) STATUS: SHELF |
|
29#
LOCATION: UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM ACCESSION NO:530867 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
30#
LOCATION: UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM ACCESSION NO:554461 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
31#
LOCATION: UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM ACCESSION NO:564958 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
32#
LOCATION: UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM ACCESSION NO:589593 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
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