Record ID
260594
BASIC MARKETING RESEARCH
Applications to Contemporary Issues
AUTHOR :
NARESH K. MALHOTRA
PUBLICATION YEAR :
©2002
CATEGORY :
HARDCOPY
ISBN :
0130090484
CALL NUMBER :
HF5415.2 .M288 2002
DETAILS
International Standard Book Number (ISBN)
0130090484; paperback
Cataloging Source
UiTM; eng; rda
Language Code
eng
Local Call Number
HF5415.2; .M288 2002
Main Entry - Personal Name
Malhotra, Naresh K.; author
Title Statement
BASIC MARKETING RESEARCH; Applications to Contemporary Issues; NARESH K. MALHOTRA
Production, Publication, Distribution, Manufacture, and Copyright Notice
New Jersey; Prentice Hall; 2002; ©2002
Physical Description
xxxiii, 685 pages; colour illustrations; 25 cm; 1 compact disk
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
Bibliography, Etc. Note
Includes bibliographical references and index
Summary, Etc.
The book is suitable for use in basic marketing research course at the undergraduate level. Basic marketing research concepts and principles are presented so that they are easy to read and understand. An abundance diagrams, tables, pictures, illustrations, and examples help to explain the concepts. Other features designed for undergraduate students include an opening vignette that is referred the throughout the chapter, acronyms at the end of each chapter summarizing the key concepts, extensive assignment materials, and activities.
Subject Added Entry - Topical Term
Marketing research
Record ID
260594
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK |
512143 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 2 | UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK |
CP0000003152 | KOLEKSI AKSES TERHAD | COMPACT DISC | SHELF |
| 3 | UITM Melaka PTAR KAMPUS ALOR GAJAH |
64828 | OPEN-SHELVES/RAK TERBUKA | BOOK | SHELF |
| 4 | UITM Melaka PTAR KAMPUS ALOR GAJAH |
64829 | OPEN-SHELVES/RAK TERBUKA | BOOK | SHELF |
| 5 | UITM Melaka PTAR KAMPUS ALOR GAJAH |
64830 | OPEN-SHELVES/RAK TERBUKA | BOOK | SHELF |
| 6 | UITM Melaka PTAR KAMPUS ALOR GAJAH |
65583 | OPEN-SHELVES/RAK TERBUKA | BOOK | SHELF |
| 7 | UITM Melaka PTAR KAMPUS ALOR GAJAH |
CD0000000332 | RUJUKAN | CD-ROM | REF |
| 8 | UITM Melaka PTAR KAMPUS ALOR GAJAH |
CD0000000333 | RUJUKAN | CD-ROM | REF |
| 9 | UITM Melaka PTAR KAMPUS ALOR GAJAH |
CD0000000334 | RUJUKAN | CD-ROM | REF |
| 10 | UITM Melaka PTAR KAMPUS ALOR GAJAH |
CD0000000390 | RUJUKAN | CD-ROM | REF |
| 11 | UITM Perlis PDJH KAMPUS ARAU |
68097 | OS - OPEN SHELF | BOK - TEXTBOOK | SHELF |
| 12 | UITM Perlis PDJH KAMPUS ARAU |
CD0000068097 | MED - CD, CASSETTE, ETC | MM - MULTIMEDIA | SHELF |
| 13 | UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM |
1020246 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
|
1#
LOCATION: UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK ACCESSION NO:512143 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
2#
LOCATION: UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK ACCESSION NO:CP0000003152 SMD DESC:COMPACT DISC TYPE: KOLEKSI AKSES TERHAD STATUS: SHELF |
|
3#
LOCATION: UITM Melaka PTAR KAMPUS ALOR GAJAH ACCESSION NO:64828 SMD DESC:Book TYPE: OPEN-SHELVES/RAK TERBUKA STATUS: SHELF |
|
4#
LOCATION: UITM Melaka PTAR KAMPUS ALOR GAJAH ACCESSION NO:64829 SMD DESC:Book TYPE: OPEN-SHELVES/RAK TERBUKA STATUS: SHELF |
|
5#
LOCATION: UITM Melaka PTAR KAMPUS ALOR GAJAH ACCESSION NO:64830 SMD DESC:Book TYPE: OPEN-SHELVES/RAK TERBUKA STATUS: SHELF |
|
6#
LOCATION: UITM Melaka PTAR KAMPUS ALOR GAJAH ACCESSION NO:65583 SMD DESC:Book TYPE: OPEN-SHELVES/RAK TERBUKA STATUS: SHELF |
|
7#
LOCATION: UITM Melaka PTAR KAMPUS ALOR GAJAH ACCESSION NO:CD0000000332 SMD DESC:CD-Rom TYPE: RUJUKAN STATUS: REF |
|
8#
LOCATION: UITM Melaka PTAR KAMPUS ALOR GAJAH ACCESSION NO:CD0000000333 SMD DESC:CD-Rom TYPE: RUJUKAN STATUS: REF |
|
9#
LOCATION: UITM Melaka PTAR KAMPUS ALOR GAJAH ACCESSION NO:CD0000000334 SMD DESC:CD-Rom TYPE: RUJUKAN STATUS: REF |
|
10#
LOCATION: UITM Melaka PTAR KAMPUS ALOR GAJAH ACCESSION NO:CD0000000390 SMD DESC:CD-Rom TYPE: RUJUKAN STATUS: REF |
|
11#
LOCATION: UITM Perlis PDJH KAMPUS ARAU ACCESSION NO:68097 SMD DESC:BOK - Textbook TYPE: OS - OPEN SHELF STATUS: SHELF |
|
12#
LOCATION: UITM Perlis PDJH KAMPUS ARAU ACCESSION NO:CD0000068097 SMD DESC:MM - Multimedia TYPE: MED - CD, CASSETTE, ETC STATUS: SHELF |
|
13#
LOCATION: UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM ACCESSION NO:1020246 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
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