Record ID
259604
Market research in practice
AUTHOR :
John Boyce
PUBLICATION YEAR :
©2002
CATEGORY :
HARDCOPY
ISBN :
0074707574
CALL NUMBER :
HF5415.2 .B69 2002
DETAILS
International Standard Book Number (ISBN)
0074707574
Cataloging Source
UiTM; rda
Language Code
eng
Local Call Number
HF5415.2; .B69 2002
Main Entry - Personal Name
Boyce, John David; 1934; author
Title Statement
Market research in practice; John Boyce
Production, Publication, Distribution, Manufacture, and Copyright Notice
Boston; McGraw Hill; 2002; ©2002
Physical Description
vii, 544 pages; illustrations; 24 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
General Note
Includes index
Summary, Etc.
Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia.
Subject Added Entry - Topical Term
Marketing research
Record ID
259604
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UITM Kedah PSB KAMPUS SUNGAI PETANI |
6255 | OPEN SHELF | BOOK | SHELF |
| 2 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
79896 | OPEN SHELF | BOOKS | SHELF |
| 3 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
80230 | OPEN SHELF | BOOKS | SHELF |
| 4 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
81771 | OPEN SHELF | BOOKS | SHELF |
| 5 | UITM Perlis PDJH KAMPUS ARAU |
68063 | OS - OPEN SHELF | BOK - TEXTBOOK | SHELF |
| 6 | UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM |
506460 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 7 | UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM |
574376 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
|
1#
LOCATION: UITM Kedah PSB KAMPUS SUNGAI PETANI ACCESSION NO:6255 SMD DESC:Book TYPE: OPEN SHELF STATUS: SHELF |
|
2#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:79896 SMD DESC:BOOKS TYPE: OPEN SHELF STATUS: SHELF |
|
3#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:80230 SMD DESC:BOOKS TYPE: OPEN SHELF STATUS: SHELF |
|
4#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:81771 SMD DESC:BOOKS TYPE: OPEN SHELF STATUS: SHELF |
|
5#
LOCATION: UITM Perlis PDJH KAMPUS ARAU ACCESSION NO:68063 SMD DESC:BOK - Textbook TYPE: OS - OPEN SHELF STATUS: SHELF |
|
6#
LOCATION: UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM ACCESSION NO:506460 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
7#
LOCATION: UiTM Cawangan Selangor PTAR KAMPUS PUNCAK ALAM ACCESSION NO:574376 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
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