Book Cover
Marketing research

methodological foundations


AUTHOR :
Gilbert A. Churchill, Dawn Lacobucci


PUBLICATION YEAR :
©2002


CATEGORY :
HARDCOPY


ISBN :
0030331013


CALL NUMBER :
HF5415.2 .C5 2002


DETAILS
International Standard Book Number (ISBN)
0030331013
Cataloging Source
UiTM; rda
Language Code
eng
Local Call Number
HF5415.2; .C5 2002
Main Entry - Personal Name
Churchill, Gilbert A.; author
Title Statement
Marketing research; methodological foundations; Gilbert A. Churchill, Dawn Lacobucci
Edition Statement
8th ed
Production, Publication, Distribution, Manufacture, and Copyright Notice
Forth Worth; Harcourt; 2002; ©2002
Physical Description
xxvi, 1006 pages; illustrations; 26 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
Series Statement
The Harcourt series in marketing
General Note
Includes index
Subject Added Entry - Topical Term
Marketing research
Added Entry - Personal Name
Lacobucci, Dawn; author

Record ID

257453
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