Book Cover
Marketing research

text and cases


AUTHOR :
Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch


PUBLICATION YEAR :
1991


CATEGORY :
HARDCOPY


ISBN :
0256068135


CALL NUMBER :
HF5415.2 .B65 1991


DETAILS
International Standard Book Number (ISBN)
0256068135
Cataloging Source
Shah Alam
Local Call Number
HF5415.2; .B65 1991
Main Entry - Personal Name
Boyd, Harper W
Title Statement
Marketing research; text and cases; Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch
Edition Statement
7th ed
Publication, Distribution, etc. (Imprint)
Tokyo, Japan; Toppan; 1991
Physical Description
xv, 816 p.; ill.; 25 cm
Bibliography, Etc. Note
Includes bibliographical references and index
Subject Added Entry - Topical Term
Marketing research; Case studies; Marketing research; Case studies
Added Entry - Personal Name
Westfall, Ralph L; Stasch, Stanley F

Record ID

153623
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