Record ID
153522
Understanding customers
AUTHOR :
Rosemary Phipps and Craig Simmons
PUBLICATION YEAR :
1995
CATEGORY :
HARDCOPY
ISBN :
0750619961
CALL NUMBER :
HF5415.32 .P567 1995
DETAILS
International Standard Book Number (ISBN)
0750619961
Cataloging Source
Shah Alam
Local Call Number
HF5415.32; .P567 1995
Main Entry - Personal Name
Phipps, Rosemary
Title Statement
Understanding customers; Rosemary Phipps and Craig Simmons
Publication, Distribution, etc. (Imprint)
Oxford; Butterworth-Heinemann; 1995
Physical Description
289 p.; ill.; 30 cm
Series Statement
CIM student workbook series. Marketing; The marketing series
General Note
Includes index
Subject Added Entry - Topical Term
Marketing research; Customer services; Consumer behavior
Added Entry - Personal Name
Simmons, Craig
Added Entry - Corporate Name
Chartered Institute of Marketing
Record ID
153522
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
71384 | OPEN SHELF | BOOKS | SHELF |
| 2 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
71411 | OPEN SHELF | BOOKS | SHELF |
| 3 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
49026 | OPEN SHELF | BOOK | SHELF |
|
1#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:71384 SMD DESC:BOOKS TYPE: OPEN SHELF STATUS: SHELF |
|
2#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:71411 SMD DESC:BOOKS TYPE: OPEN SHELF STATUS: SHELF |
|
3#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:49026 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
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