Record ID
138791
Marketing management
knowledge and skills
AUTHOR :
J. Paul Peter, James H. Donnelly, Jr
PUBLICATION YEAR :
1995
CATEGORY :
HARDCOPY
ISBN :
0256137277
CALL NUMBER :
HF5415.13 .P387 1995
DETAILS
International Standard Book Number (ISBN)
0256137277
Cataloging Source
Shah Alam
Local Call Number
HF5415.13; .P387 1995
Main Entry - Personal Name
Peter, J. Paul
Title Statement
Marketing management; knowledge and skills; J. Paul Peter, James H. Donnelly, Jr
Edition Statement
4th ed
Publication, Distribution, etc. (Imprint)
Chicago; Irwin; 1995
Physical Description
xiii, 864 p.; ill. (some col.), col. maps; 25 cm
Series Statement
The Irwin series in marketing
General Note
"M M, analysis, cases, plans, text"--Cover
Bibliography, Etc. Note
Includes bibliographical references (p. [841]-852) and indexes
Subject Added Entry - Topical Term
Marketing; Case studies; Management; Marketing; Management
Added Entry - Personal Name
Donnelly, James H
Record ID
138791
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK |
436465 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 2 | UITM Pahang PTAR KAMPUS RAUB |
433983 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 3 | UITM Kelantan PTA KAMPUS MACHANG |
41238 | OPEN SHELF | BOOK | SHELF |
| 4 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
71110 | OPEN SHELF | BOOKS | SHELF |
| 5 | UITM Perlis PDJH KAMPUS ARAU |
58618 | OS - OPEN SHELF | BOK - TEXTBOOK | SHELF |
|
1#
LOCATION: UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK ACCESSION NO:436465 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
2#
LOCATION: UITM Pahang PTAR KAMPUS RAUB ACCESSION NO:433983 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
3#
LOCATION: UITM Kelantan PTA KAMPUS MACHANG ACCESSION NO:41238 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
4#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:71110 SMD DESC:BOOKS TYPE: OPEN SHELF STATUS: SHELF |
|
5#
LOCATION: UITM Perlis PDJH KAMPUS ARAU ACCESSION NO:58618 SMD DESC:BOK - Textbook TYPE: OS - OPEN SHELF STATUS: SHELF |
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