Record ID
137934
The strategic role of marketing
understanding why marketing should be central to your business strategy
AUTHOR :
Adrian Davies
PUBLICATION YEAR :
1995
CATEGORY :
HARDCOPY
ISBN :
0077078543
CALL NUMBER :
HF5415.13 .D357 1995
DETAILS
International Standard Book Number (ISBN)
0077078543
Cataloging Source
Shah Alam
Local Call Number
HF5415.13; .D357 1995
Main Entry - Personal Name
Davies, Adrian
Title Statement
The strategic role of marketing; understanding why marketing should be central to your business strategy; Adrian Davies
Publication, Distribution, etc. (Imprint)
London; McGraw-Hill Book Co.; 1995
Physical Description
ix, 205 p.; ill.; 24 cm
Bibliography, Etc. Note
Includes bibliographical references and index
Subject Added Entry - Topical Term
Strategic planning; Marketing
Record ID
137934
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UiTM Shah Alam PTAR UNDANG-UNDANG |
387418 | KOLEKSI RETRO | BOOK | SHELF |
| 2 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
71686 | OPEN SHELF | BOOKS | SHELF |
|
1#
LOCATION: UiTM Shah Alam PTAR UNDANG-UNDANG ACCESSION NO:387418 SMD DESC:BOOK TYPE: KOLEKSI RETRO STATUS: SHELF |
|
2#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:71686 SMD DESC:BOOKS TYPE: OPEN SHELF STATUS: SHELF |
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