Record ID
135593
Marketing
AUTHOR :
David Mercer
PUBLICATION YEAR :
©1992
CATEGORY :
HARDCOPY
ISBN :
0631176314
CALL NUMBER :
HF5415.13 .M395 1992
DETAILS
International Standard Book Number (ISBN)
0631176314
Cataloging Source
UiTM; rda
Language Code
eng
Local Call Number
HF5415.13; .M395 1992
Main Entry - Personal Name
Mercer, David; author; (David Steuart)
Title Statement
Marketing; David Mercer
Production, Publication, Distribution, Manufacture, and Copyright Notice
Oxford, OX, UK; Blackwell; 1992; ©1992
Physical Description
ix, 759 pages; illustrations; 25 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
Bibliography, Etc. Note
Includes bibliographical references and index
Summary, Etc.
This international textbook is designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice including: precision marketing; inner marketing; environmental analysis; conviction marketing; Japanese product development; and standardization/adaptation.
Subject Added Entry - Topical Term
Marketing; Management
Record ID
135593
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UITM Sabah PTAR KAMPUS KOTA KINABALU |
47712 | OPEN SHELF | BOOK | SHELF |
| 2 | INTEC PERPUSTAKAAN INTEC |
89700NC | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 3 | INTEC PERPUSTAKAAN INTEC |
99576MU | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
|
1#
LOCATION: UITM Sabah PTAR KAMPUS KOTA KINABALU ACCESSION NO:47712 SMD DESC:BOOK TYPE: OPEN SHELF STATUS: SHELF |
|
2#
LOCATION: INTEC PERPUSTAKAAN INTEC ACCESSION NO:89700NC SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
3#
LOCATION: INTEC PERPUSTAKAAN INTEC ACCESSION NO:99576MU SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
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