Record ID
120858
Creating customer loyalty
AUTHOR :
Manchester Open Learning
PUBLICATION YEAR :
©1993
CATEGORY :
HARDCOPY
ISBN :
0749411392
CALL NUMBER :
HF5415.5 .C74 1993
DETAILS
International Standard Book Number (ISBN)
0749411392; paperback
Cataloging Source
UiTM; eng; UiTM; rda
Local Call Number
HF5415.5; .C74 1993
Title Statement
Creating customer loyalty; Manchester Open Learning
Production, Publication, Distribution, Manufacture, and Copyright Notice
London; Kogan Page; 1993; ©1993
Physical Description
110 pages; illustrations; 22 cm
Content Type
text; rdacontent
Media Type
unmediated; rdamedia
Carrier Type
volume; rdacarrier
Series Statement
The management action guides series
Summary, Etc.
Aims to help managers develop their expertise in managing products and customers by addressing such questions as: what is the product or service?; how variable are the customers?; what do customers want?; how does the company create a niche market?; and how does the company predict change?
Subject Added Entry - Topical Term
Customer services; Consumer satisfaction; Marketing
Added Entry - Corporate Name
Manchester Open Learning
Record ID
120858
Holdings In Library UiTM
| # | LOCATION | ACCESSION NO. | SMD | TYPE | STATUS |
|---|---|---|---|---|---|
| 1 | UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK |
361735 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 2 | UITM Pahang PTAR KAMPUS RAUB |
428658 | RAK TERBUKA (OPEN SHELVES) | BOOK | SHELF |
| 3 | UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN |
70083 | OPEN SHELF | BOOKS | SHELF |
|
1#
LOCATION: UiTM Shah Alam PERPUSTAKAAN TUN ABDUL RAZAK ACCESSION NO:361735 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
2#
LOCATION: UITM Pahang PTAR KAMPUS RAUB ACCESSION NO:428658 SMD DESC:BOOK TYPE: RAK TERBUKA (OPEN SHELVES) STATUS: SHELF |
|
3#
LOCATION: UITM Terengganu PERPUSTAKAAN CENDEKIAWAN KAMPUS DUNGUN ACCESSION NO:70083 SMD DESC:BOOKS TYPE: OPEN SHELF STATUS: SHELF |
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